Victor Lo

Bentley University / Fidelity Investments

In the business world, Statistics, Data Mining, and Operations Research have been widely applied in many business areas over the past several decades[1]. Many telecommunication, credit card, and retail corporations, for examples, routinely make use of customer data to understand customer needs and predict future behavior, resulting in highly targeted actions to improve customer relationships and maximize profitability.

Actions of business firms may include sales interactions, direct mails, site optimization, product recommendation, pricing change, incentive offering, or simply broadcast advertising. How do we know a business action is successful in achieving its objective? Can we carry out scientific experiments in a business setting? How to use advanced analytics to optimize your business goal?

This seminar will discuss how to address the causal impact of business actions. The analytics process includes design, measurement, predictive modeling, and optimization. Illustrations from marketing analytics will be given. Methodologies employed include A/B testing, fractional factorial design, propensity scoring, statistical modeling, cross-sectional time series analysis, machine learning, and integer programming. Future research opportunities will also be givenhttp://www.eventbrite.com/edit?eid=761745401. Similar applications can be found in the healthcare industry including personalized or stratified medicine.

Jointly sponsored by the Boston Chapters of the American Statistical Association and Informs, we appreciate Buckingham Browne and Nichols for hosting.

Time: 6:30 PM light dinner, 7:30 PM lecture

The event will be held in the auditorium, second floor of the BB&N Upper School ,

To register by check, include the check made payable to BCASA, your name, affiliation, and mail by September 19 to:

Huichao Chen, PhD 
Department of Biostatistics/CBAR 
Harvard University 
651 Huntington Ave, FXB502 
Boston, MA 02115